ICE London 2023: the recap of a global event for real champions

The FBM® Group welcomed the new year with big wins, marking its presence at one of the most important casino tradeshows in the world - ICE London. Between exclusive products and promising leads, there is a lot to unravel about the event that took place at ExCeL London, from February 7th to 9th.

At ICE London 2023, there was no need for event attendees to spend a lot of time searching. FBM® and FBMDS’ booth was so impactful it caught everyone’s attention from the get-go in this year’s ICE 365 edition.

With the motto “Play like a champion!” and an edgy ambiance surrounding booth N4-350, it was difficult to miss all the brands’ exciting novelties. Rumors were right: breaking the ice was an understatement for the FBM® Group. Let’s learn all about this year’s highlights.

Ice-breaking products for casino champions to explore

Visitors had the chance to feel the disruptive ambiance and witness the brands’ engaging cabinet and gaming collections at the fair. FBM® and FBMDS’ slots and bingo portfolios were showcased at the event, spreading vibrant vibes throughout and alluring thousands of people in, who got the change to test and play their innovative games.

For the very first time in Europe, FBM® debuted its newest slots collections FBM® Spin & Win and Jin Qián Link™. These two anticipated launches mark the path to a new wave of innovation in FBM®’s slots portfolio, in what consists of a strong bet on developing even more rewarding products which can gather both eye-catching graphics and improved gameplay in one single offer.

The Easy$Link™ and Eternal Kingdom Link™ slots adventures also captivated event participants, not to mention the Progressive Series video bingo line which entertained visitors with its powerful prizes and entertaining bonuses.

“This year’s ICE 365 edition was indeed one of the best for the company so far”, affirms Rui Francisco, founder of FBM®. The Group’s representative at the fair also discloses that “important partnerships were celebrated with key casino agents and future business prospects were discussed at ICE London, making this event one of the most fruitful for the companies so far. We couldn’t be more motivated to deliver big wins this year as we are now”.

FBMDS grabbed people’s attention with over 70 online casino games

The digital wing of the business was also a show-stopper at this ICE London 2023 as iGaming agents were thrilled to meet and experiment the 70 online casino games developed by FBMDS.

The online casino brand from the FBM® Group promised new emotions for the iGaming universe at ExCeL London and for sure delivered, with the exhibition of its popular video bingo packs, biggest slots hits and diverse table games.

ICE London is one of the main events of the casino's industry annual calendar and this 2023 edition broke all records of participants. Under the motto “Create together”, the event gathered hundreds of visitors between the 7th and 9th of February at ExCel London. These three journeys were filled with networking sessions and business opportunities that companies and visitors were able to explore.

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