UK.- FBM has been creating its global footprint in the gaming industry since the beginning of the 21st century. With almost two decades of legacy, FBM went through different phases of expansion and has ambitious goals for 2020. The focus is on the conquest of the global spins market and seizing the online gaming boom.

To better understand the brand goals for the new decade, we spoke with its executive director, Renato Almeida, following the participation at ICE London 2020.

How did FBM build this status of a global gaming brand?

FBM has been building a path of innovation to deliver the best gaming experience to its clients since 2001. The brand conquered its space in the market by introducing innovative features in the bingo games. Disruptive actions were taken by FBM, such as launching the multi-card game and extra balls. These actions guaranteed a reference positioning in this gaming type and were our first passport to the expansion.

Since then, we learned how to innovate in different moments of the brand’s history. We learned how to read the market’s opportunities and to provide the solutions that the clients were asking for. That is exactly what we intend to maintain in FBM expansion plans with a more intensive focus on the spin reel games while looking at opportunities that are appearing in the online segment.

What distinguishes FBM from the competitors and make this grow?

FBM really focuses on the client. It´s doesn´t matter if is an operator or a final client. Our development process includes attentive support, with lots of interactions and solutions tailored to our client's needs. This approach creates a comfort feeling on the clients and is essential to create long-term commercial relationships based on confidence. This is our recipe for the growth that we attained on several land-based markets and, more recently, in the online universe.

How do you describe the market feedback during the last ICE London?

This was our third presence on ICE London. We felt a positive evolution in terms of numbers of visitors, but also in terms of the diversity of profiles that we had visiting our booth. We felt that we had more clients from the Mexican market visiting us and asking for more information about our last spin reel games line – Easy$Link and Mythic Link. The online games exhibited also gathered attention and allowed to make some meetings with potential clients.

Can you share the big goals of the FBM expansion plans?

Our expectations for 2020 are not different from our path in the industry. We want to expand more the FBM´s brand international presence. In order to achieve this, we know that we must invest in the development and evolution of our spin reel collection. The growth and diversification of our portfolio for the online segment is another clear priority. Besides this, we don´t forget the bingo games, because this was the product that made us a global gaming brand.

Link for the interview: Focus Gaming News.