FBM at ICE London means two novelties: Easy$Link and Mythic Link. The image shows FBM booth in the event with a sales promotor and the Mythic Link games.

FBM at ICE London: Easy$Link and Mythic Link were the big bets

FBM at ICE London in 2020 meant two big novelties: Easy$Link and Mythic Link. During the latest edition of ICE London, Yogonet interviewed FBM’s director Renato Almeida. The Easy$Link and Mythic Link interest and the brand’s products for the online market were hot topics of the conversation.

Could you summarize FBM’s experience during ICE 2020?

This was our third year in London. We believe ICE London is, probably, the top trade show withing the industry and I believed we have been experiencing steady growth. This growth is visible in terms of the number of visitors who approached our stand as well as in the diversity of profiles.

We noticed more Mexican clients —Mexico is a very important jurisdiction to us— who were visiting our stand. They asked us about the spin reel games we have just launched: Easy$Link and Mythic Link. Our online games were also a success and enabled us to hold several meetings with potential clients.

Which of the company’s products attracted the most attention from operators?

FBM at ICE London in 2020 meant two novelties. The ‘big bet’ during this edition was our latest packs of spin-reel games, which we recently launched for the land-based sector. I´m talking about Easy$Link and Mythic Link. For the online market, four 50-line titles (Catch the Gold, Underwater Riches, RacinGo – Wild and Kingdom Gems) and four 243-line titles (Monster Trucks, Roman Adventure, Kingdom Gems y Country Style) were the novelties.

The feedback we received during those three days was really positive. We noted it during the meetings we had with potential customers.

This year, FBM showcased new titles with the Easy$Link, Mythic Link and Multi Progressive features for the first time in Europe. What can you tell us about the feedback?

The interaction with the games was really interesting. Curiosity and questions arose mainly from the unique pack of features included in the spin reel games Easy$Link and Mythic Link.